Alexander Magidson
Partner of the People Strategy department, Mentor, Coach
Branding
Executive coaching
An experienced businessman, coach, and mentor with a deep focus on strategic branding, building systemic positioning, and business development. He works with CIS and international companies, including PhosAgro, Roca, Mars, Velle, X5, Borjomi (Coca-Cola), Vileda, and Bayer, helping them build brands, scale projects, and develop teams.
Branding
Executive coaching
Education
- International University Global Coaching - training and practice
- ICF/ACSTH — Certified Coach (International Coaching Federation, USA)
- Master Coach / IPACT — International Professional Association of Coaches and Trainers (Israel)
Expertise
Since 2011, Alexander has been managing BrandBrothers, one of Russia's leading branding agencies, where he develops proprietary methodologies for brand creation and systemic positioning. He actively practices as a business coach and mentor, consulting with entrepreneurs and top managers on leadership, team dynamics, and strategic business development.
In his practice, he implements projects in the areas of strategic branding and marketing communications, business development and scaling, leadership and team dynamics, and personal mentoring. Alexander is a speaker at industry conferences, a jury member at professional competitions and festivals, and a member of the Association of Branding Companies of Russia (ABKR), the National Federation of Mentors and Coaches (NFMC), and the International Professional Association of Coaches and Trainers (IPACT).
Professional recognition
AI consulting
People Strategy
Growth & Investment