Voyslav Subotich

Voislav is a strategist and practitioner in marketing, product growth, and monetization with over 11 years of experience. He excels at a systematic approach, deep expertise in service design, and the ability to build teams for business growth.

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At Yandex 360, Voislav rose through the ranks from product marketer to head of acquisition and revenue in the SMB segment. He doubled revenue from marketing channels in one year, launched a proprietary tool for instantly launching promotions within products (Yandex Mail, Yandex Disk), assembled a team of 40 marketing technology specialists (CRM, CMS, promotional tools), and has been responsible for overall revenue in the company's SMB business since 2025.

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Previously at Accenture, Voislav participated in strategic projects for Severstal, Gazprombank, VTB, and Hoff, where he was responsible for product monetization, business case development, communications strategies, and digital financial product launches (including auto loans and leasing). He built client communication maps, developed KPI frameworks, and developed target architectures for end-to-end analytics.

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In all his projects, Voislav combines strong marketing analytics, thoughtful UX, and a focus on revenue growth. He is skilled at managing large teams, building internal tools, and launching marketing processes from scratch.