Entering international markets
We help companies launch new products abroad: from market research and strategic positioning to marketing, localization, and legal development. The project is based on an in-depth analysis of the business model, competitors, and entry barriers, including the development of a tactical plan and implementation in the region (e.g., MENA). This approach allows for safe, systematic, and locally relevant entry into a new market.
When is this especially relevant?
- There are plans to enter the MENA market or other foreign regions.
- It is necessary to determine the entry strategy: partnership or own brand.
- An assessment of the market capacity and attractiveness is required.
- It is important to reduce risks when entering a new market and optimize costs.
- Comprehensive coordination of marketing, PR, legal and commercial processes is required.
What does the business get as a result?
- A step-by-step market entry strategy tailored to local specifics.
- A realistic marketing and PR plan based on the PESO model.
- Legal and tax structure adapted to the region.
- A clear implementation timeline with distribution of responsibilities.
- Launching and supporting marketing, legal and organizational processes.
Why choose us?
An integrated approach
From analytics and strategy to full support.
Individuality of the business context
Adaptation of solutions to the product, goals and region.
Expertise in key areas
Marketing, PR, legal, commerce.
Team experience
Dozens of successful international projects in various industries.
Proven methodologies
International standards and local expertise.
How do we work?
- Study Analysis of the company, product, competitive environment, market capacity and entry points.
- Roadmap Development of a marketing and PR plan, adaptation taking into account legal and cultural barriers.
- Implementation Organization and coordination of marketing campaigns, PR activities, legal registration and business operations.
C
Opening a mining farm
An international company with existing mining operations in the United States was considering entering the UAE market. The goal was to determine the optimal region for launching a mining farm in terms of economics, infrastructure, and regulatory framework.
- A comparative economic analysis was conducted between three regions: Al Ain, Dubai, and RAK DAO.
- We assessed key costs (energy, rent, personnel), infrastructure capabilities and available government benefits.
- We analyzed the regulatory environment and potential barriers
- We compiled a comparative table with an integrated assessment and key recommendations for choosing a region.
The client selected a region with the best combination of economic and regulatory conditions, which allowed them to lay the foundation for scaling their business in the Middle East.
C
Manufacturer's entry into the US market
A successful London-based youth clothing manufacturer was planning an expansion into the US and sought support in market assessment and strategy development.
- We conducted a high-level analysis of the youth apparel segment in the US: we built a financial development model, assessed the market capacity and key players
- We set a realistic profit target taking into account industry trends.
- A tier list of cities for a phased store reopening has been compiled.
The client opened the first store in a city on the priority list. Today, the brand has become one of the most recognizable youth clothing chains in the United States.
C
Digital VMI (health insurance for immigrants)
A healthcare startup planned to launch a voluntary health insurance (VHI) product for immigrants in countries with expensive healthcare, using a partnership with acquiring companies.
- We developed a business model for the product, taking into account the interests of all ecosystem participants.
- We built a financial model and money journey map that was transparent to all parties.
- We have compiled regulatory requirements for launching such a product in key countries.
- A roadmap for phased implementation has been drawn up
The client decided to abandon the launch: regulatory requirements and transaction timelines made the business model economically unfeasible. Potential risks were identified before the investment stage.
AI consulting
People Strategy
Growth & Investment